Plum Perfect
Finding the perfect makeup match for your face can be tricky. That’s why Asmau Ahmed created Plum Perfect, an app that analyzes your skin tone to help you find the perfect makeup match. It scans images of the user to determine their ideal shades and recommends everything from foundation to lipstick. The invention seems small, but for many women, it can end hours of scouring shelves and frustrated searching for that perfect shade.